Your clients benefit from working with you in more ways than can be described by just identifying your target market.
When you shift from thinking about target markets to thinking about your ideal client’s needs and driving motivations you will shift beyond demographics and tap into what is truly important to your clients.
This will magnetize the people who will get the most out of working with you.
We won't let you stop at just knowing the demographics of your ideal client. We will dive further into the best traits of your best clients by getting into the psychographics and driving motivations of your ideal clients.
What are their fears?
What are their frustrations?
What do they really want out of their relationship with you that isn't listed in the quarterly reports?
What will they hear from you that they aren't hearing from the other advisors they are considering hiring?
When you have a formally documented ideal client avatar you have a powerful tool. It can be used to help you know what to say for your own writing, or ensure that your staff effectively reflects the vision and purpose of your brand.
This session sets an important cornerstone for your business culture that is in-line with your values and calibrates your team and your processes.
- Teacher: Julian Terry